So I had to create a set of infographics for a weather article about how ridiculous it is that citizens from Colombia's North Coast are paying 0 attention to the issue of global warming. Here you go, by 2050 the Sierra Nevada won't be Nevada anymore. Is that enough to pay attention now?
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Ozone Labs
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Ozone Labs
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Cinco de Mayo is right around the corner, and of course we had to come up with an awesome idea to rock it. The IMC strategy for May consists of (same ol') print table talkers, outdoor banner, and a new tool: Adver-teasing. We recommended our client mixed the largest Margarita in town to generate WOM and increase visits. This, of course, embedded in the whole "Mexican theme" for May. This is what we call Adver-teasing: the practice of coming up with ideas that will spark people's curiosity and hopefully drive them where we want them to go.
There's also a couple of non-mexican teasers for the "posh night out": a wine tasting night (with awesome entree pairings), an "All that Jazz" one-night festival, and a little Vegas to spice everything up. And, just because we had to throw something slightly kinky out there, the whole Nurse Day "Get your Shots" word play. You're welcome, party animals.
So, really let us know what you think. We love your comments. Keep them coming.
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Ozone Labs
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Well, not out out... But I pre-launched it this morning at American University's Honors Capstone Research Conference!
Sent from my iPhone
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Ozone Labs
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So these are the kinds of silly things they make you do in Business courses. How the hell is a creative supposed to make electronic sensors look remotely attractive? Oh well, here's my try. What would you have done?
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Ozone Labs
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So the most eccentric pimp on earth is 84 today, and I can't believe I'm celebrating. Yet I am, so here is our design-ey way of saying Happy Birthday. It is a series of ads that we're running for the pub we work for, here they are: 
Also, do check out our promo video in Youtube: http://www.youtube.com/watch?v=qWjGH2U99i4
We love to hear what you guys think!
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Ozone Labs
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So guys have a right to know the secret too right?
This is what inspired me in creating this hypothetical brand extension for Victoria's Secret.
It comes with a love letter, though:
Dear men,
I know you love being superheros, so here's your shot guys: go ahead and be a Gigolo tonight.
No, really. We'll pay you with the best underwear you'll ever own.
Best,
VS Angels
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Ozone Labs
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I run into way too many overly fancy ads that (ab)use stock images, like if that guaranteed success. Well let me tell you something: it doesn't. A picture can be worth a thousand words, true. But it can also fight against the few words you've so carefully created and completely defeat the purpose of your copy. This is something I've grown tired of. And guess what, your readers too.
So when a friend approached me asking for a flyer design to advertise a national student conference, I knew exactly where I wanted to begin: the title. So I spent about an hour just staring at it. What did the "Opportunities and Prospects" wording mean? I looked for a single, unifying theme across the entire agenda. The idea that Colombia is a country with great untapped potential slowly came to me. It was being reinforced by every topic under discussion.
That's when I began thinking of objects that reminded me of opportunities and potential. I thought of opening doors, keys and paths. Because paths have been way too overdone, I moved on with the keys. Something had to be special about this key. How about the country itself? How about the key (this conference, the youth, our discussions) becoming the only way to unveil the potential of our troubled nation?
Good enough.
The copy married the image and this is what came out.