This month we're playing with the Pub's Irish nature and using the rainbow to frame the themes they've created for every day of the week. It made sense because of the 7 colors-7 days parallel. We twisted around the colors a bit to make them fit with the visual identity we crafted for each day. It feels slightly more modern than other ads in the series, so we decided to add a little bit of grunge on the background. Otherwise, it's playful, effective, and a great reminder for people to show up every day.
