Cinco de Mayo is right around the corner, and of course we had to come up with an awesome idea to rock it. The IMC strategy for May consists of (same ol') print table talkers, outdoor banner, and a new tool: Adver-teasing. We recommended our client mixed the largest Margarita in town to generate WOM and increase visits. This, of course, embedded in the whole "Mexican theme" for May. This is what we call Adver-teasing: the practice of coming up with ideas that will spark people's curiosity and hopefully drive them where we want them to go.
There's also a couple of non-mexican teasers for the "posh night out": a wine tasting night (with awesome entree pairings), an "All that Jazz" one-night festival, and a little Vegas to spice everything up. And, just because we had to throw something slightly kinky out there, the whole Nurse Day "Get your Shots" word play. You're welcome, party animals.
So, really let us know what you think. We love your comments. Keep them coming.